Versive: “Why We Keep Doing What We Are Doing”

With exposure on Kerrang! Radio in the UK and contention on the Irish download charts, Dublin alt-rock outfit Versive stand ready to try their luck with America. Mike McGrath-Bryan speaks with guitarist Conor Walsh ahead of their upcoming Leeside excursion.

Since assembling in 2015 from the wreckage of Dublin’s late-2000s pop-punk scene, four-piece Versive (not to be confused with now-defunct Cork electronic-pop trio Versives) have diligently been writing and releasing material, keeping a steady gigging pace and quietly becoming something of a hot proposition for fans of the broad ‘alt-rock’ brushstroke. In that short space of time, something more mature and brooding has emerged, maintained by a collective effort, says guitarist Conor Walsh. “When we recorded our first song ‘Blackout’, in Manor Park studio, the tone of it came out very raw and darker than our previous projects. Thanks to that one song, we all knew what direction to take the band. We are all heavily influenced by loud rock guitar bands, like Foo Fighters and Four Year Strong, hence why we have three guitars. We also all listen to many different genres of music. All that fused together… makes the sound of Versive. For the first E.P., I mainly wrote all the music, and Kelan (O’Reilly, vocals) did vocals but for our newer stuff, everyone is involved with writing, which makes life easier for me (laughs).”

Most recent single ‘Blind’ was released in September via U.S. label King Sound, ahead of more tracks to be released shortly in an as-yet indeterminate format. They’re shaping up to be something special, inspired by the Stateside journey the band took to work with their heroes and  get them done. “So we went over to the States last November, and started demoing tunes for our next release out at Wachusett Recording Studio in Massachusetts. The new songs are produced by Michael Harmon and Alan Day (guitarist/vocals of Four Year Strong). Thanks to these lads, they brought our sound to the next level. We are feeling pretty good about them. Some of the songs are heaviest we have ever written and some have a slightly lighter vibe to them. It’s just a good mix of everything.” Having previously worked with UK label Scylla and Dublin concern NVR MNT, the band’s latest label dalliance finds them at the centre of their own work as musicians, with guidance on hand, according to Walsh. “There is no difference at all, at the end of the day, the label doesn’t do the work, the band does. The labels we have been part of and are currently, with are there for support and to guide us if we have any questions. But for the most part, we are still DIY as f**k. Just the way we like it.”

Single ‘Pretend’ last year charted on the Irish iTunes Music service, brushing off the mainstream sales charts, and placing highly on a rock singles chart dominated by casual fans’ endless consumption of genre standards. What was that like, and is there still merit in charts as a barometer of taste/opinion in the streaming age? “It was amazing to have the single get into the charts, we weren’t expecting it. And the fact it happened for ‘Pretend’ and ‘Blind’ is kinda mind-blowing. It shows that people still listen to rock music, and not just that silly mainstream pop music.  Although it’s not that important to get into the charts, it sure is a nice feeling that people went out of the way to purchase our music. We actually released our first physical CD last month into Tower Records, and we sold out of stock twice in the shop within a few days. That really showed there is a demand for physicals, which meant more to us than the charts. I hope people continue to support music and buy their favourite bands’ releases, it’s the reason why we keep doing what we are doing, ‘cause the fans support us.” The aforementioned single also premiered in the UK via Kerrang! Radio, whose namesake magazine, are now under new management and seem to be taking their duties as gatekeepers for young rockers a bit more seriously, as opposed to simply making a rock-themed yoof lifestyle mag. Despite the premiere treatment over the airwaves, exposure from the enduring weekly has been elusive. “I had no idea they are under new management, and to be honest we have had little dealings with Kerrang!. We are delighted that they played our music, but when it comes to the magazine and the people that run it, we haven’t really been in contact at all.”

The band haven’t been the only ones benefiting from an upswing in Irish music, as well-documented within these pages in recent years. In light of a lack of prime-time exposure on Irish media, independent music of every stripe is reliant on community effort and support from within. This has historically included word of mouth and the thumbs-up from trusted sources for more casual listeners. Walsh briefly name-checks a few going concerns he’s been into as of late. “There are some badass bands around Ireland at the moment, the bands I’ve been really digging lately would have to be Just Mustard, Tanjier, Overhead the Albatross and Screaming Giants.” Versive are playing Fred Zeppelin’s on Friday the 18th, with support from young Leeside alternative bands Skies Behind, dealing in self-proclaimed ‘Irish pop-punk trash’, and Primus-esque messers Red Sun Alert. Ahead of stepping foot in the big red room upstairs again, Walsh recently did a bit of research. “We played in Cork two years ago at the same venue and it was a great show, so we are expecting to have a great time. I checked (the supports) out the day they got announced, they seem cool and look forward to rocking out with them.”

This date acts as prelude to a busy summer for the band, and a rehearsal for a much-busier touring schedule for late in the year, hitting Irish cities and generally keeping the momentum up. “Releasing our new tunes by the end of the year and our next single “The Problem”, which will be (out) over the summer. We also have a full Irish tour in the works for November, so we are looking forward to announcing that in the coming weeks”.

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