Cork Sound Fair: “Challenges of a Different Kind”

Following a successful debut last year, Cork’s non-profit electronic music festival returns with a vastly expanded lineup at venues across the city, and new working relationships across its music community. Mike McGrath-Bryan speaks with curator and facilitator Conor Ruane about Cork Sound Fair 2019.

Last year saw the debut of a few different festivals and one-day events around an ever-shifting calendar for Cork music, with an increased focus on targeting specific genres and audiences. While metal one-dayers like Monolith, and broad alternative weekender It Takes a Village were among the group of maiden voyages, it was Cork Sound Fair that garnered attention and specialist headlines around the country for its ambitious mission and status as a non-profit. Citing the likes of Dimensions Festival as an influence in terms of presentation and programming, the festival itself was crowd-funded, with all ticket money, donations and merch sales going back into the festival or into artists’ pockets. Combining live performances with intricate sound-system installations and a fair amount of free workshops between its two outposts at Cork City Gaol and St. Peter’s, the festival was a critical success, and its immediate future was set in stone.

This year sees Sound Fair expand into new venues around the city for its sophomore installment. While the Gaol and St. Peter’s are part of proceedings, new spaces like the Crypt at St. Luke’s, and Washington Street venue The Kino form an important part of the proceeding, each considered specifically for their suitability for a certain artist, according to festival director Conor Ruane. “Each venue was chosen with the performing artist in mind. Friday’s show will have a visual aspect to the performances, and the Kino being a former cinema was the obvious choice to host audiovisual acts like Underling. Saturday sees us move into the familiar surrounds of St. Peter’s Church, which will host the UCC Javanese Gamelan Ensemble, a large room with ample floor space was required to host such a performance. CSF and UCC have teamed up to bring UCC’s Sound Sound Day to the Nano Nagle Place, where a series of talks will be held in the conference hall, whilst the live performances will switch to the 150-year-old, and stunning, Goldie Chapel.”

While the festival has been able to sell tickets directly this year, weaning itself off of crowdfunding and other first-year revenue raisers, the learning curve continues, as the expansion of venues and the facilitation of new artists is a never-ending task for any festival that keeps looking forward. The community basis of Cork Sound Fair, however, has acted as a powerful hook for early adapters. “The second year brings challenges of a different kind, new venues pose new production issues, and bringing people back a second year is always difficult, but the response has been great. Many of those who made last year’s fair possible are back again, and we are really appreciative of this.”

This process of setting down roots in the city’s DIY community, and staying true to those ethics, has been a difficult one after a certain point in time for many successful events in Cork, and around the country, as demand drives supply, and the thrill of supporting a small festival dissipates after a certain point in expansion, at which point more casual music consumers become the focus of attention. On its second year, Sound Fair’s trajectory seems to be pointing upwards, but it’s the community aspect that is at the weekender’s heart. “We operate on a non-profit basis. We feel this is intrinsic in ensuring attendees feel they are contributing to the artistic fibre of the community. We all love to experience genuine things in life, however many experiences these days, while very well put together, leave us feeling a little empty. Cork Sound Fair hopes to provide a multiple-beneficial experience, one where artists are given the support and exposure they rightly deserve, and those who enjoy the experience feel that they have help to establish something that is lasting.”

The line-up is hugely diverse, and in addition to the artists mentioned above, headlining acts include Limerick skratch alchemist Naive Ted and crossover metal duo Bliss Signal. The undercard is also, for the most part, drawn from local and Irish talent. Ruane divulges the booking philosophy behind Sound Fair, and the process of confirming a line up. “Last year, we received a number of really great submissions following our programme announcement. For this year, we wanted to give people ample opportunity to apply to play, and that is why we launched our Open Call in October of 2018. The quality of submissions made for tough decisions, a lot of which have gone into the CSF 2019 programme. Open-call artists, along with non-open call artists, were chosen on their proximity to CSF merits and values, which is original live sound and art, with experimental and electronic undertones.”

The festival also hosts numerous workshops and ancillary events again this year, including UCC’s Sound Sound Day, a showcase for the university’s Experimental Sound Practice MA, furthering a rich tradition of improvisation and experimentation with the lines between sound, music and performance art that reaches all the way back to the outset of the Corkonian avant-garde. “UCC Sound Sound Day, and their director Dr. John Godfrey have been doing something similar to what CSF has tried to establish, and as a result, a pooling of resources was a logical move. John has put together a programme of artists and experts, working in experimental sound, and I for one am very interested to see the multimedia ensemble that is CAVE, in the Goldie Chapel on the Saturday of the Fair.”

As the clock ticks down on the event’s big weekend, and anticipation builds in Leeside music circles, Ruane collects his thoughts heading into it, what’s left to get done, and the festival’s future. “I’m really happy for this year’s programme. I’m not going to lie, it’s great fun to put some of your favourite artists on the one bill. But I am also apprehensive, as we still have a large body of work to get through, so I’m not wishing the days away just yet. There are interesting projects in the pipeline, though, like potential input into Cork’s hosting of the annual ISSTA (Irish Sound, Science and Technology Association) conference, which will be launching their own open call soon.”

Cork Sound Fair runs at venues around Cork City between Thursday March 28th and Sunday March 31st. Tickets for all events are on sale now at eventgen.ie/cork-sound-fair

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