From DIY stragglers to BBC radio playlisting, indie four-piece Marsicans have had a fairytale eighteen months. Mike McGrath-Bryan speaks with members James Newbigging and Rob Brander ahead of their gig at Cyprus Avenue next month.
Sometimes a good story is made interesting because a certain trope is subverted, or at the least, flipped convicingly. In a time when artists going it alone and wearing the multiple caps of a DIY musician, it’s increasingly interesting to see a band sign to an independent label and obtain success by any measure. In the case of Marsicans, the process of gigging, recording and generally slugging it out has accelerated exponentially since signing with indie label LAB in 2017. What began as just a means of getting the band’s new music out has landed the band at festivals, in high-profile touring, and in a most unlikely occurrence, providing the theme song to Channel 4 reality confection ‘Made in Chelsea’. For frontman James Newbigging, it’s been a lot to take in. “It’s been full-on, but in the best kind of way. Working with LAB has helped us keep doing what we were doing, but on a bigger scale, and more frequently. Each release has been gaining more momentum, and we have been lucky enough to have BBC Radio 1 and Spotify supporting us along the way.”
The band’s arguable breakout single, ‘Wake Up Freya’ released earlier this year, and aside from online success, is the anchor track for an EP of LAB Records singles of the same name. Newbigging discusses how he feels about how they’ve fared creatively in the past while, in terms of writing and production. “I’m very happy with what we’ve released so far, but there’s always ways to improve. I’m mostly happy that each song has its own kind of ‘place’, if that makes sense. When writing, we try not to stick to one exact formula. I think some bands find something that works and stick to it. That’s not to say they won’t do well, but we’re always calling each other out if we’re trying to get away with the same tricks song after song. Production-wise, we’re always going down the rabbit hole in the studio. That might not always end well, but we make sure we give everything a go.”
The band has hit a million streaming listens, also – while vinyl and merch is important to any indie band, Spotify has had an increasing impact on bottom line at management level. As mentioned earlier, Newbigging credits the emergence of the service and its accessibility for much of their newfound success. “I think it definitely makes your band more accessible to a wider audience. For example, we were sat in a restaurant in Ipswich the other week and our song ‘Too Good’ came on. They had put on a Spotify playlist that we’re featured on, and I don’t think those chance plays would happen without Spotify. There’s definitely a change overall with streaming, but you’ve got to roll with it, because ultimately you want your music to be in as many people’s cars/ radios/ ears as possible. Spotify and streaming make that a lot easier.”
Not to discount radio and the like – singles of theirs have made the aforementioned BBC daytime playlisting, placement on Channel 4, etc. with backup from the numbers that the band has reached via streaming. For bassist/vocalist Rob Branding, these are all signifiers of progress. “Those kind of things are, first and foremost, a great validation that you’re doing things right. It’s such an open-ended industry that it can sometimes be difficult to know whether you’re making the right decisions. So when Radio and TV start supporting then it feels really good. The two platforms are great for helping to get your music further afield, but I’d say the biggest thing that having media backing does is to tell your existing fans that things are happening. The people who have been with us from the beginning get just as excited as we do about that kind of thing, so it’s good to make them feel their support has been worthwhile.”
After endless grinding in support slots and spot-shows, the band is just off its first headline tour of the UK, off the back of some high-profile tour supports in the indie and pop worlds, and all this media excitement. Branding is keen to emphasise that this is what the lads are after. “It’s the best feeling in the world walking on to stage in a room full of people who are all there to see you play your songs. The other stuff is nice to have, but ultimately it’s the energy you feel from those people that you chase.”
The band is renowned for the constant roadmiles it’s putting in, and as with any other band that leaves their effort and energy around the touring circuit of DIY venues in the UK, the question emerges of how they have managed to balance all this with a personal life, health, and wellbeing. There’s a certain amount of sacrifice, but Branding maintains its value. “In terms of having ‘normal’ personal lives outside of the band, we kind of just forgot that idea a long time ago. It sounds like a sad thing, but when you spend all your time in a van with your best friends seeing new places and meeting cool people, it’s not worth crying over. Being in a band is all-encompassing, so it’s not just the touring that has an effect on our personal lives, it’s the everyday stuff too. We have to be ready to go at the drop of a hat and having structure and routine is almost impossible. That can sometimes have a negative effect, but at those times we try and look at the bigger picture and think about what the alternative might be. We soon start to feel better about ourselves!”
Marsicans are touring Ireland next month, including a date in Cyprus Avenue on the 7th. It’s looking like a voyage of discovery for the four-piece, lying just before another stint in studio and the pressure to maintain their considerable momentum. “For most of us, it’s our first time in Ireland full stop, let alone as a band, so we’re really excited to come over and see that part of the world. The travelling element is one of the most fulfilling parts of band life and it’s always fun to be somewhere new. It’s also a nervous time because you don’t know whether there will be 1 person or 1,000 people there to greet you. Let’s hope it’s the latter (laughs).”