Shane J. Horan: “You Gotta Do It”

Over the past few years, photographer Shane J. Horan has been an important part of the Cork music community. Not only has he documented the recent development of the scene for Goldenplec.com, but he’s provided advice and support to local music industry professionals, drawing from his own experience and expertise. Mike McGrath-Bryan gets a chat in about the hard work involved.

From his time running gigs in Limerick cafés, to co-founding community metal promoters Bad Reputation and sharing his knowledge with a new generation of promoters and artists on presenting and framing music, the importance of the work of photographer Shane J. Horan in the Cork music scene cannot be understated. Most recently, he and Good Day News contributor Cailean Coffey have been working together to document gigs and artists in Cork city via Irish music site goldenplec.com. His professionalism and dedication to the ongoing health DIY music and its culture in the city is rooted in his own passion for collaboration. “It’s people creating, and pushing themselves to do more. It means so much for people to get out there, and show what they have made to others. To allow others to take part in the experience. I know people can agree that getting out there and making a human connection is more important, with social media sucking people in these days. However, it’s always been important. It’s inspiring to see individuals in corpse-paint and kilts, or making rhythms and expressing themselves. Take Post-Punk Podge: if expressing yourself means putting an envelope over your head, and banging out dance tunes on a violin, then you gotta do it.”

Not only are collaboration and working together toward a common goal a professional motivator for Horan, but the community spirit engendered by Cork’s music scene has been a big part of his (and others’) personal life, as collaborations become friendships. “I mean, I’m surprised at the amount of people that bond over watching that Post-Punk Podge. It’s the work of others that helps us express ourselves. Sometimes just to dance, sometimes to question your values. It’s the grouping and bonding of people. It might start with a chat at a gig, and then you’re sharing a house with one guy, and working in a job with another. Sometimes it’s years apart between things happening.”

Developing over the years, first as an events professional, then as a photographer and music aesthete, Horan has loaned his skills and expertise to promoters in Limerick and Cork city, most recently mucking in with Cosmonaut Music, a promotions marquee for ‘aggressive but intelligent music’, to paraphrase founder Cormac Daly. As Daly himself transitions into a managerial role for local artists, Horan discusses his experience working together with a driven and focused promoter. “I have worked loads with Cormac of Cosmonaut, in many different venues, and as part of many different teams. He is very responsive to suggestions and collaboration, which makes for a great work environment. I generally keep my mouth closed, though when given the chance though I’ll find myself relighting the stage. After that it’s a case of just being observant.”

As mentioned at the outset, Horan is presently working with Goldenplec.com, and aside from his own work and building a mighty portfolio of music photography, he’s been working with Cailean Coffey, utilising his own contacts to enable Coffey’s own work and professional development via the Irish music-media survivor. “Working with GoldenPlec is a pleasure. I couldn’t ask for better than working with Coffey. I helped him with a few introductions, and since then it’s a partnership. It’s great having a sounding board for your ideas, and with someone who has a different experience and needs something else from the same events. We come from two different points of view on many things musically, I don’t think our playlists overlap. Often, Coffey has a history and insight into how things work which I’d never get as a photographer. It’s also beneficial to see what he sees at gigs and in music media. Highlights how you need to draw influence from all different parts of society.”

GoldenPlec itself is something of a survivor, now, with 16 years of serving Irish music under its belt. Rare has been the digital long-runner among Irish outlets, to say nothing of the changing role of print in media consumption, so the question is: how does an outlet like Goldenplec stay relevant and adapt? “I think they’ll adapt well with the ever-changing landscape of media consumption. They keep their ears close to the ground, and aren’t afraid to cut their own cloth either. There’s a high level of communication within GoldenPlec. Ideas get pitched around all the time, and there’s loads of freedom to experiment. I think the pressure of the changing media will be on bands to self-promote. It’s a delicate balance between staying relevant and over-exposure, but it’s an interesting thing when your local act is fighting with the likes of CNN for your attention and time.”

Having spent a number of years in Cork building a body of work to stand by, the photographer now has his sights set on the future, but is holding his cards close to his chest regarding the specifics. “There’s a couple of projects just started, and a few areas of my personal work I want to focus on. I’m currently drafting up a list of who I want to document. It will be a case of a lot of logistics, which is something that isn’t really seen when you just see the finished work (laughs).”

Search “Shane J. Horan Photographer” across all your social media, and check Goldenplec.com regularly for his visual coverage of Cork city’s music scene.